Privacy Policy

Read our terms and conditions of use. At White Lightening Outdoors, LLC ("WLO") and White Lightning Outdoors, LLC dba White Lightening Offroad ("Offroad"), we are committed to protecting the privacy of our customers. As a result, WLO and Offroad have created this privacy policy in order to clarify to our customers the manner in which WLO and Offroad will and will not use the information which our customers provide to us through our website.


The information that customers provide to WLO and Offroad is used

  • To allow our customers to purchase products online
  • To provide our customers with personalized website content tailored to the particular interests of each individual customer
  • To continuously improve the convenience and functionality of our website
  • For market analysis and other internal purposes
  • To provide to our customers' promotions through WLO and Offroad, its partners and our local store

Surveys and Promotions

We may occasionally request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user, therefore, has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age, and/or income range). Contact information will be used to notify the winners and award prizes.

Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. We may also use this data to personalize the customer's experience at our site, be showing them content that we think they might be interested in, and displaying the content according to their preferences. In addition, this information may be used internally by WLO and Offroad for market analysis and other purposes.

Financial Information

Financial information that is collected is only used to bill the user for products and services ordered at WLO and Offroad and for no other reason. WLO and Offroad do not store credit card information on its servers or systems.

Mailing Lists

Contact information from the registration form, order forms, contest forms and other sources is also used to send promotional materials to our customers. WLO and Offroad do not share your information with 3rd parties.

Secure Server

When you place orders through our website, you will transmit your order information, including your credit card number, to our secure server provider. Our secure server provider uses Secure Socket Layer (SSL) software, which allows them to receive information that your Web browser encrypts before transmitting to them. Since any order information you provide to WLO and Offroad will be transmitted using a secure connection, customers with web browsers that cannot support this level of security will not be able to order products through WLO and Offroad.

Credit Card Verification

Please note that when you order products and services from WLO and Offroad we will use a credit card verification company to validate the credit card and other information you provide before we can fill your order. We have an agreement with such company to ensure that our customers' personal information is kept confidential. Not only is it the same credit verification process that would be used if you presented your credit card at any WLO and Offroad store, but there is an additional safeguard in that the billing information you provide for your credit card enables us to verify that you are the rightful owner of the card.

Thank you for visiting White Lightening Outdoors, LLC and White Lightening Outdoors, LLC dba White Lightening Offroad!

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